Liana Johnson Editorial

Clear and creative content that helps brands tell compelling stories, build authority, and achieve business goals

Hi, I’m Liana—a New York–based writer and editor with over a decade of experience in content marketing, communications, and thought leadership.

What Drives Me

I love telling stories, learning new things, and working with subject matter experts, executives, and content teams to bring unique insights to life. I have a knack for capturing voice—crafting prose that feels natural and engaging (not ghostwritten, and definitely not AI-generated). One of my favorite parts of the job is seeing clients genuinely excited about the final product.

How I Got Here

Before striking out on my own, I spent years on in-house communications and content teams. That experience gave me a deep understanding of how marketing teams operate, how to collaborate across departments, and how to use the tools that get things done.I’ve created content in industries including digital design, fintech, behavioral science, higher education, and addiction treatment. But I’ve never limited myself to a niche—my editorial skill set helps me adapt across industries, and I’m always eager to dive into something new.

Me Outside of Work

I’m also a fiction writer with an MFA in Writing from Vermont College of Fine Arts. Earning that degree was a return to my roots—I grew up in Vermont—and a chance to deepen my creative practice while working full-time. When I’m not working, you’ll likely find me reading with my cat on my lap, drafting a short story in a coffee shop, or at my favorite Pilates studio.

What Else?

Want to learn more about working together? Check out my services and samples of my work.

Editorial Services

Learn more about the services and expertise I offer.

What I Do

I write, edit, and manage high-quality content that helps brands and experts share ideas, tell compelling stories, and connect with their audiences.

  • Blog articles

  • Op-eds

  • Thought leadership

  • Website copy

  • Newsletters

  • Social media posts

  • Content strategy

How I Work

Whether you need one polished piece or ongoing content support, I bring structure, communication, and clarity to every step of the process.

  • Collaborative kickoff & content ideation

  • Subject matter research & interviews

  • Writing, editing, & ghostwriting

  • SEO optimization

  • Feedback review & revision

  • Content polishing

My Secret Sauce

I’m more than a writer and editor—I’m a creative partner who can help shape ideas, ask the right questions, and make complex topics accessible and engaging. I can take your content to the next level with skills and experience in these areas:

  • SEO best practices

  • Responsible use of AI tools for speed and ideation

  • Content planning & editorial calendar input

  • Working with subject matter experts and executives

  • Efficient project management

  • Illustration & visual direction

  • Deep understanding of tone, voice, and narrative

What Can I Do for You?

Whether you already have a story in mind or just know you need better content, I can help. I work with clients across industries—from design and tech to policy and social impact—and I love digging into new subjects.Ready to bring your ideas to life?

Work Samples

Get to know my content with a selection of featured blog and op-ed samples below, plus additional links for further reading.

Featured Blog

Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed

Toptal Design Blog

Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.My Role: Senior Editor

  • Partnered with the author to enrich the writing, fostering clarity while maintaining his unique voice and perspective

  • Supported key claims with reputable sources and data, enhancing the article’s authority and reliability

  • Reshaped the article’s organization for a logical, seamless flow that guides readers through complex design concepts

Featured Op-ed

Ready to Destroy a Longstanding Argument Against Raising the Minimum Wage?

Quartz

Opponents of minimum wage hikes have long argued that an increase would result in job losses, but evidence shows minimal or no impact on employment. A behavioral scientist explains why.My Role: Communications Specialist

  • Worked closely with the author to sharpen the op-ed’s argument, clarify the writing, and strengthen its persuasive impact

  • Verified supporting evidence and aligned key points with research

  • Successfully pitched the piece to media outlets, leading to its publication in Quartz

More Work

A few more writing and editing projects across industries.

Work Requirements Don’t Work
The Hill | Content development & placementFor Want of a Form, a Baby’s Life Could Be Lost
STAT News | Content development & placement

How Chatbot Features Can Elevate the E-commerce Search Experience
Toptal Design Blog | Content development, editing, & optimizationAdvance Your Organization’s UX Maturity With User Personas
Toptal Design Blog | Editing, illustration direction, & optimization

What content does your business need? Reach out to learn more about how I can help.

Contact

Ready to learn more? Let's chat! Send me a message or find me on LinkedIn below.